Finding John

We watched an eye opening 30 minute film last night for my Ways of Seeing class. Killing Us Softly 3 is the third film in a series of studies about gender representation in advertising. This concept has been more recently illuminated by the Dove-Evolution 3 minute clip of a model’s photo shoot and cg touch up session.

This movie should be required viewing for every guy on the planet. I came home from class with a better understanding of how the marginalization of women in advertising and the objectifying of their bodies has an effect on the daily life of my wife and every woman in our advertising saturated world.

When statistics show that we are, on average, bombarded with 3,000 ads a day, it is so important that we stay aware of how these images effect our perception ourselves and the world around us.